In the world of design there is a specific order in which business takes place, ideas get selected and objects get produced. The order New York based online company StyleFactory attempted to change… Instead of leaving it for manufacturers to decide (or guess) what is the demand on the market, they manage to create the demand before the manufacturing process starts. This is achieved by the interactive nature of the website, where you can pre-buy an item or vote for designs you like. The site is also a democratic platform, where designers can introduce their concepts and, if the demand arrises, see them produced. Thus, their creativity is empowered by the ones it was directed at – consumers. A perfect circle.

Break Down: Design in Your Hands event, organized by StyleFactory, Design Milk and Bobby Berk Home as a part of New York Design Week, was a tangible manifestation of the virtual concept. Visitors could observe the design objects and vote for their favorites.