April 23, 2012

The www shelf by Victor Matic captured one very important aspect of today’s design – change. We live in the era of consumer bliss and rapid social and financial fluctuations. As the result, nearly any item in our home becomes a variable. Victor’s shelf fully embraces this idea and offers a flexible form that morphs into many shapes and dimensions.

Here is how he describes the design: “In an accelerated era full of freedom of forms and the change as a status quo I am creating an object which itself has no definite state and which is capable of interacting with the user and his environment. ‘www’ is an interpretation of the ‘shelf’ archetype. Between form and function, between space and dimension, between a not-yet and a not-anymore it creates concrete opportunities and specific associations. Through its parts it is not only a modular system, but also a type of installation in an ever changing space.”

Check out the video to see the changing shelf in action. The piece is currently on display at the Salone del Mobile 2012.

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