March 3, 2011

Here is a concept that goes beyond aesthetics and functionality. It actually expresses a point of view. This optical illusion, turned into a bookshelf, is a reminder that ideas can be misinterpreted when passed from one end to the other. Created by ClarkeHopkinsClarke, the Bias of Thoughts bookshelf was inspired by the famous 2D drawing of the optical illusive bookshelf. Here is how the notion of the piece is explained by designers: ‘Thoughts are biased. When ideas are passed from one person to another, due to the transfiguration of the communication process and the frame of mind of the receiver, they are always perceived with bias.’ The Bias of Thoughts bookshelf is strong enough to withstand books and iPads, as well as hanging magazines.

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