‘Everything is makeable, anytime, anywhere, by anyone,’ – this is the statement Droog made while launching their downloadable design initiative during the Salone del Mobile in Milan, 2011. The project allows people to design furniture by using an online interface. After finishing your unique item – you can download your design and a digital plan to produce it. Then you can either make it yourself or employ a recommended manufacturer.
This approach will have an enormous impact on the dynamic between the design industry and the consumer. “Taking design to the digital realm opens many possibilities. Not only does it have consequence on transport and storage efficiencies, it also calls for new design approaches, innovative digital design tools and online shopping experiences, and innovative business models for all actors along the distribution chain,” says co-founder and director of Droog, Renny Ramakers. And for us, tiny apartment dwellers, it will mean the unlimited power to create and customize objects for our limited spaces.
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